dataLayer specification template: a free CSV developers can build from
A free dataLayer specification template (CSV): each key with type, required flag and example value for view_item, add_to_cart, purchase and generate_lead.
Free tracking templates: measurement plan and dataLayer specification
Plain CSV files that open in Google Sheets or Excel, with example rows to start from. No sign-up, no email.
Measurement plan template: a free CSV for GA4, Google Ads and Meta
A free measurement plan template as a CSV for Google Sheets or Excel: objectives, KPIs, GA4 events, parameters, key events, platforms, consent and owners.