About Tracking Whisper
Tracking Whisper is an AI agent for tracking and analytics. It sets up, audits, fixes, monitors and analyses Google Tag Manager, GA4, Google Ads and Meta for marketers, freelancers and agencies. Nothing goes live until a person approves it, unless an owner or admin turns on Autopilot for low-risk changes.
Why it exists
Most tracking problems are found late: in a report that looks wrong, weeks after the tag broke. Most tools hand over a list of problems. Tracking Whisper takes the job itself, from the plan to the published fix, and keeps watching afterwards.
How it works
You describe what you need in the chat. The agent asks what it cannot know, shows a plan, does the work in a separate workspace and waits for your approval before anything goes live.
What it does
The agent works through ready-made jobs, each with a plan you approve, and answers questions in between. It reads Google Tag Manager, GA4, Google Ads, Meta, Search Console and BigQuery, and what a real browser sees on the site.
- Audit a GTM container and fix the findings
- Check a site in a real browser, with consent accepted and refused
- Track a new event, or write a dataLayer guide for developers
- Write a measurement plan, a monthly report or a performance report
- Explain a drop in conversions, and watch tracking and data for anomalies
What it is not
It is not a replacement for Tag Manager: it works inside your container, in a workspace of its own. It does not change campaigns, budgets or anything in Meta, Search Console or BigQuery, which it only reads. It does not edit the site's code either; it writes the snippet and the steps for your developer.
Rules first, model second
The GTM audit, the site check findings, data anomaly detection and the search for the day a number dropped are written as code, so the same input always gives the same answer. The AI model plans the work, builds in Tag Manager and writes the explanations from those facts. Text from websites and files reaches it as data, never as instructions.
The blog and the glossary
The articles and definitions on this site are written by Dimitris, who builds Tracking Whisper, from the work the agent does on real containers and properties, with sources for every claim.
Where it runs
The app and its data are hosted in the EU, in Frankfurt. Google and Meta connections start read-only, and tokens are stored encrypted.
Questions
Who builds Tracking Whisper?
Dimitris builds Tracking Whisper and writes the blog and the glossary on this site, from the work the agent does on real GTM containers, GA4 properties and ad accounts.
Is Tracking Whisper an audit tool?
No. The audit is one job among several. The same agent sets up tracking, fixes what breaks, watches it every day and analyses the results.
Which platforms does it work with?
Google Tag Manager, GA4, Google Ads, Meta, Search Console and BigQuery, plus Google Sheets and files you upload. Tag Manager is where it builds. GA4 settings it changes only after approval, and a Google Sheet you picked can get a new tab. The rest it reads.
Does it publish without asking?
No, unless an owner or admin turned on autopilot for a client on the Publish level. Then only builds in which every change is low risk go live on their own, and each one can be rolled back.
Which AI model does it use?
By default it runs on a Claude model from Anthropic, when one is available. The rule-based parts, like the GTM audit and data anomaly detection, use no model at all.
Can I try it for free?
Yes. One client per agency is on the free plan, which covers Tag Manager on the Read level. The free GTM checker also works without an account.