Search Console analysis, in one report with your other channels
Tracking Whisper reads a Search Console property, read only: the queries and pages people found you with, clicks and impressions, the submitted sitemaps, and the index status of a page through URL inspection. Ask for a Search Console analysis in plain words, or get search in one report with GA4, Google Ads and Meta.
Search performance
Queries, pages, countries and devices, with clicks, impressions, click-through rate and position, compared across periods. Filters narrow it to queries that contain a word, to one page or to one country.
- Web, image, video and news search, and Discover
- Up to three dimensions at once
- Totals of the property, or the rows behind them
Search Console analysis in plain words
Ask the question you would ask an SEO colleague, such as which pages lost clicks this month or which queries rank on page two. The agent reads what it needs and shows the rows it used. It takes Search Console's own rules into account: days follow Pacific Time, and only Google Search is counted.
Sitemaps and indexing
Which sitemaps were submitted and read, with their errors, and for one page at a time whether it is indexed and why not. URL inspection also says when the page was last crawled, whether robots.txt allows it, and which canonical Google chose against the one the page names.
In the cross-channel report
Search sits beside GA4, Google Ads and Meta in the performance report, with a mark on every number for how far it can be trusted. Clicks from Google Search are set beside the organic sessions GA4 recorded from Google, so a gap between the two shows up.
A Search Console report for clients
The performance report covers the last 7, 28 or 90 days, or a calendar month, and compares it with the period before. Search clicks, impressions and position sit in it with the other channels, written for the client or for your own team, as you choose.
- Clicks and impressions against the period before
- The top queries and pages, beside the period before
- A mark on every number for how far it can be trusted
What it does not do
Search Console is read only in Tracking Whisper. The agent does not submit sitemaps, request indexing or change any setting of the property.
Questions
Does it need edit access to Search Console?
No. It uses the read-only Search Console scope.
How fresh is the data?
Google fills in the last three days late. By default the agent reads up to the last complete day, and it can include the days Google is still filling in when you ask for them.
Can it inspect every page of the site?
One page per request, and Google allows a limited number a day. The agent uses URL inspection for the pages a question is about.
Why do Search Console clicks and GA4 sessions differ?
They count different things in different places. Search Console counts clicks in Google Search, while GA4 counts sessions that its tag recorded on the site. The performance report shows both and where they part.
Does it count other search engines?
No. Search Console counts Google Search only, and so does the agent when it reads it. Visits from other search engines are in GA4.
Which plans include Search Console?
GA4 and ad platforms, and All data. Both are on the Analytics side.