Reporting AI traffic to clients: a monthly agency template
A monthly template for reporting AI traffic to clients: GA4 AI Assistant sessions, Search Console AI impressions, Bing citations, caveats and actions.
AI
AI search, AI assistants as a traffic source, and AI agents in analytics work.
AI agents in analytics: what's safe, and where a human approves
Which analytics tasks an AI agent can run on its own, which need human approval, and how to set GTM, GA4 and Google Ads permissions so the line holds.
GEO vs SEO: measuring citation share and AI visibility
GEO and SEO share most of their work but not their metrics. How to measure AI visibility with citation share, AI impressions, AI referrals and a prompt panel.
Search Console's generative AI report: AI Overviews and AI Mode
How to read Search Console's generative AI performance report: what counts as an impression, why there are no clicks, and how to report it honestly.
GA4's AI Assistant channel: measuring ChatGPT, Gemini, Claude
GA4 now has an AI Assistant channel in the Default Channel Group. What it classifies, what it misses, and how to report AI chatbot traffic you can trust.